Hey, I’m Alyse.

I lead integrated marketing strategies that turn big ideas into measurable results, driving brand visibility, engagement, and growth across digital platforms.

I specialize in developing and executing marketing strategies that drive growth, elevate brand visibility, and build meaningful partnerships. With expertise in social media strategy, sponsorship development, public relations, and AI-driven marketing innovation, I focus on aligning marketing efforts with business objectives to create measurable impact.

Throughout my career, I’ve led initiatives that have secured hundreds of millions of media impressions, increased customer acquisition and retention, and optimized marketing campaigns through AI and automation. I thrive on solving complex challenges, leveraging data-driven insights, and finding creative ways to connect brands with their audiences.

My expertise spans strategic marketing, social media strategy, sponsorship activation, event marketing, thought leadership, and digital innovation. I believe in the power of storytelling, but even more in the power of strategy, ensuring that every campaign, partnership, and initiative has a clear purpose and delivers real results.

About me

On the ground in Copenhagen. I led photography, videography, and campaign strategy to elevate brand visibility, drive employee engagement, and capture the energy of a global sales kickoff.

Strategic Storyteller

Integrated campaigns, brand strategy & AI-powered personalization.
10+ Years in Marketing & Communications

Bridging storytelling, analytics, and brand strategy.
Cross-Functional Collaborator

Built bridges across PR, product, and UX to align vision with execution.

Strategic Wins

Media Reach At Scale

300M+ Monthly Media Impressions
Led PR strategy and collaboration with external agencies to consistently land national and regional media coverage.

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Content Strategy That Converts

215% Increase in Blog Engagement
Redesigned Lumos’ blog strategy with SEO-driven content and targeted distribution, more than doubling user interaction.

View blog stats below

AI Adoption for Efficiency + Scale

30- 50% Efficiency Gain, 30% Less Manual Work
Implemented AI-powered tools across content and analytics workflows, boosting performance while freeing up time for strategic initiatives.

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What the data reveals

Campaigns With Meaning

Stories in motion.

Where Strategy Meets Story

Produced by me, this case study spotlights a brand campaign I helped bring to life, managing concept development, scripting, stakeholder collaboration, and final delivery. This video captures how thoughtful execution and aligned messaging can turn a strong strategy into real-world impact.

The Drive Within

Produced and conducted by me, this interview features a UK race car driver whose story of resilience and determination as a disabled athlete challenges expectations, and redefines what it means to compete at the highest level. From research and scripting to final production, I led the full creative process.

Testimonials

Masha Krylova

“I've had the pleasure of working closely with Alyse over the years and getting to know her both professionally and personally. Her unwavering dedication, heartfelt support, and creative problem-solving have left a lasting impression on our marketing team. She consistently went above and beyond—not only driving projects with strategic vision but also lending a genuine helping hand when challenges arise. Her leadership is marked by an innate ability to inspire and empower colleagues, creating a warm, collaborative environment where everyone feels valued. I know her deeply and can confidently say that her blend of hard work, creativity, and compassionate leadership makes her an exceptional candidate.”
Catherine Chapman

“I had the pleasure of working with Alyse on various public affairs initiatives. She is a very professional and strategic marketing and communications professional who is highly creative and collaborative with both internal and external clients. She has so much to offer and would be a great addition to teams looking for clear vision and execution for business results. As a colleague, Alyse is fun to work with and is a valued colleague. I miss working with her!”
Michelle Kingery

“Working with Alyse was like having a strategist, storyteller, and creative partner all in one. She brings clarity to complex challenges and elevates every project with her thoughtful, data-backed approach. She’s the kind of teammate everyone wants, supportive, steady, and always willing to jump in and help, no matter the task. You can count on her to bring fresh ideas, follow through on details, and lift the entire team in the process. Her reliability and calm confidence make even the most hectic projects feel manageable.”
Holly Nelson

“Alyse is an exceptional creative thinker and an excellent planner. She excels at planning; making sure every detail is well thought out, asking good questions early and making sure her projects are completed on time and on budget. She can be both strategic and get in the weeds to get her objectives accomplished. She is determined and driven and was a collaborative coworker. She was always willing to step in and take over any time she was needed. She is also thoughtful and empathetic to her fellow coworkers, making sure they were being respected and valued.
She and I worked together to establish a monthly blog. She took ownership of the project for both strategy and execution. She presented great ideas, worked across teams and agencies to meet her blog objectives. The website and blog under her guidance saw an increase in traffic, user engagement and strong purchase activity.”